SEO for Beginners: Top SEO FAQs and Answers
What is SEO?
Search engine optimization, or SEO, is one of the tactics that website marketing companies use to improve a business’s online visibility. If you’ve ever done a Google search, you’ve seen SEO in action. In extremely simple terms, SEO is the process of improving a website to get it to rank higher in search results.
Why do businesses need SEO?
Would you like to get new customers? Do you want existing and potential customers to be able to find your business’ website, phone number, and location? Is it your goal to increase your revenue and ROI? If you answered yes to any of these questions, then your business needs SEO. SEO can increase your website traffic and get you more business than you ever thought possible.
Let’s use an example: Say you’re the owner of a small coffee shop. When people search “coffee” in Google, does your business show up in the search results? Probably not — what they are more likely to see is a definition of what coffee is from Wikipedia, a link to Amazon to buy coffee, recipes to make coffee drinks, and articles about the benefits of coffee for long-term health or about which countries produce the most coffee.
Why is this? How can we get your website to start showing up when someone makes that search? The answer is SEO. By deploying SEO tactics within your business’ website, your digital agency can start to see your business show up higher in search results for related search terms.
When your website shows up first in search results, people are more likely to click the link to your site. If users are on your site, they’re more likely to get more information about your business or be more interested in contacting you or visiting in person. When they contact you or visit in person, they’re much more likely to make a purchase. See how the process works? SEO leads to sales.
Why hire an SEO consultant or website marketing company?
Have you heard the myth that SEO is simple? Or ask yourself, “Why can’t I just do this myself?” The reality is that SEO is very complicated, and there are a lot of elements that go into it — including many technical aspects such as data analytics and coding. Not to mention, as a business owner, you don’t have time to learn the ins and outs of SEO while running your business. That’s what our Pittsburgh online marketing company is here for! Not only can you count on us to take things off your plate through our work, but we guarantee that our industry expert SEO consultants and digital agency experts have methods to increase site traffic and conversions that you, and other agencies, have never thought of.
So what are you waiting for? Call us or fill out this form for a free consultation with one of our SEO experts.